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Ph.D. Candidate, Northeastern University
MBA University of Western Ontario, Richard Ivey School of Business
BS University of Victoria
Research and Teaching Interests
David Wesley is a founding member of the Institute for Global Innovation Management at Northeastern University, an internationally recognized research center for developing effective approaches and solutions to global innovation management and for the development and dissemination of teaching materials concerning the global challenges facing technology intensive companies. He develops cases in diverse industries on a wide range of strategic and managerial issues, including diversity in organizations, business ethics, international management, corporate renewal, and new product development strategies.
Awards and Honors
"'Hips Feel Good' - Dove's Campaign for Real Beauty", was a Top Marketing Case Study at Ivey Publishing in 2009.
The case, "Brand in the Hand: Mobile Marketing at Adidas", was a Top 10 Best Seller at Ivey Publishing in 2007, 2008, and 2009.
The case, "The Wii: Nintendo's Video Game Revolution," was a winning case at the Concordia Case Writing Competition, January 2008, and one of the top marketing cases at Ivey Publishing in 2009.
Nominated for the Excellence in Social Justice Award (2009)
National Science Foundation Grant, Commercialization of Innovation Within the Multinational Enterprise: A Focus on Process, 2004.
The case, "Robert Mondavi Wines: Caliterra" was a top 40 best-seller (out of more than 7,500 cases and Harvard Business Review articles) at Harvard Business School Publishing in 2001
Killer Coke: The Campaign Against Coca-Cola in Globally Responsible Leadership: Business According to the UN Global Compact, by Joanne T. Lawrence and Paul W. Beamish. SAGE Publications Inc. 2012
Launch of Durra: Women in Islamic Banking in Introduction to Nonprofit Leadership: Text and Cases, by Glenn Rowe and Mary Conway Dato-on. SAGE Publications Inc. January, 2012
Cemex: The Southdown Offer in Strategic Management: Gaining and Sustaining Competitive Advantage, Concepts and Cases, by Frank T. Rothaermel, McGraw-Hill /Irwin, January 2012
The Wii: Nintendo’s Video Game Revolution, Brand in the Hand: Mobile Marketing at Adidas, & Launch of the Ford Fiesta: The World's Most Efficient Car in Cases on Principles of Marketing Strategy by Ramesh Kumar, Pearson Education, December 2010
Hips Feel Good: Dove’s Campaign for Real Beauty and The Launch of Sony Playstation 3 in Marketing Management: Knowledge and Skills, 10th Edition, J. Peter and J. Donnelly, McGraw-Hill, September 2010
Wesley, D. and Barczak, G., Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap, Gower, June 2010
Killer Coke: The Campaign Against Coca-Cola in Transnational Management: Text, Readings and Cases in Cross Border Management, 6/E, by Bartlett, Christopher A. Bartlett and Paul W. Beamish, Burr Ridge, Illinois, Irwin McGraw-Hill, March 2010
Offshoring at EDC in Introduction to International Economics, 2nd Edition Course Pack, by Dominick Salvatore, Wiley, 2010
Arla Foods and the Cartoon Crisis in International Management Behavior: Learning with a Global Mindset 6th Edition, by Henry W. Lane, Martha L. Maznevski, Joseph J. DiStefano, and Joerg Dietz, John Wiley & Sons Ltd., August 2009
The Wii: Nintendo’s Video Game Revolution in Understanding Business Strategy 2nd Edition, by Ireland, Hoskisson and Hitt, Cengage, October, 2008